Generic plans don't know you. This one is built to. The AI drafts your plan, trained with the knowledge and experience from my 15+ years of coaching people from 14 to 92, and I personally review your data and adjust it. I don't hand-write every plan, and I'm not going to pretend I do. Opening early November. Three options, all in CAD, starting at $29 a month for Founding Members.
Planned at launch: a training plan, daily macros in grams, workout and food logging, and weekly advice from what you log. The final feature list is confirmed before launch.
My opinions. Strongly biased. N=1 (one person: me). Not medical advice.
$29 CAD / month
Price locked for 12 months.
You're helping me find the hiccups on different phones and devices, so you get a founder price. Early testers help me fix glitches (and I know a few funny names for them) and I appreciate your patience.
After the 12 months, the price becomes the then-current regular price, with 30 days notice.
Join the waitlistAI coach, reviewed by David
About $99 CAD / month
The full app: an AI coach built on my 15+ years of experience. I review member data and keep improving the plans.
Standard, plus a personal check-in
About $199 CAD / month
Everything in Standard, plus a monthly personal check-in from me, as a video note.
Prices in CAD. Standard and Plus prices are approximate until launch. Joining the waitlist is free and doesn't take any payment. Not medical advice. This is general information and training guidance, not diagnosis or treatment.
The app isn't open yet, so here's the honest split. Joining the waitlist is just a short message to me. It's free, and nothing is charged.
You'll hear from me before you pay for anything.
You've done everything right. You've downloaded the app, followed the plan for ten days, and watched the scale shrug at you. That's frustrating, and it's usually not a willpower problem.
The real enemy is the generic, one-size-fits-all plan that doesn't know you, and quitting early. Here's how I built this one around that:
It's a coach's way of doing things, in your pocket. Built from my 15+ years of coaching people from 14 to 92, powered by AI, with me personally reviewing your data and adjusting your plan. Not magic, not live coaching, and not medical advice.
Want to see how I think before you join? The method is in the blog: strength training after 40, protein, macros and calories and why the scale lies.
Straight up: this is for people who are fully committed. If you're ready to go 100% in and do the boring things on repeat, welcome. If you want a magic shortcut, I'm the wrong bull, and that's fine.
I'm a Vancouver personal trainer. Here's what's behind the name, as listed on turnfit.ca (opens in a new tab), my training studio.
TurnFit is my Vancouver training studio. I'm mentioning it so you know who's behind this, not to sell you TurnFit coaching: the book and the Bull app are separate, and there's no TurnFit coaching tier here. I'm a trainer, not a doctor. Credentials aren't a promise of results, and nothing on this site is medical advice.
No pressure to do all three. Start with whichever feels easiest, and move up when you're ready.
The Bull app is a training and nutrition coach from me, David Turnbull, a Vancouver personal trainer with 15+ years of coaching through TurnFit, powered by AI. The AI drafts your workouts and your daily macros around my approach: posture first, pain-free strength training, and a 40/30/30 split of protein, carbs and fat. I trained it with the knowledge and experience from my 15+ years of coaching people from 14 to 92. I personally review member data and adjust the plans. It is not live coaching, and it opens in early November.
It's for almost anyone, at any age and any starting point. I've coached people from 14 to 92, including people with injuries and health conditions, working alongside their doctors and physios. It suits people who like straight talk and want a plan they can follow on their own phone. It's not for diagnosis or treatment. If you have an injury or a medical condition, talk to your doctor or physio first.
There are three, all in CAD. Founding Member is $29 a month (price locked for 12 months). Standard is about $99 a month and Plus is about $199 a month. Standard and Plus prices are approximate until launch.
It opens in early November. Joining the waitlist is free and doesn't take any payment. Founding Member spots open first, for the first 100 members.
All sales are final. No refunds. Joining the waitlist is free and doesn't take any payment, so you can read everything and ask questions first.
I will confirm before launch exactly how cancelling works, and I'll tell you before you pay for anything. Nothing is charged when you join the waitlist.
Yes, for 12 months. The Founding Member option is $29 CAD a month for the first 100 founding members, and it opens first. After the 12 months it becomes the then-current price, with 30 days notice. Founding Members are also helping find the hiccups on different phones and devices, which is why the price is lower.
After the 12 months, the price becomes the then-current regular price, with 30 days notice. You'll hear from me before anything changes, so there are no surprises on your card.
Standard is the full app: the AI coach, with me personally reviewing your data and adjusting your plan. Plus is everything in Standard plus a monthly personal check-in from me as a video note. It is a video note, not a live call.
The AI drafts and adjusts plans. I trained it with the knowledge and experience from my 15+ years of coaching people from 14 to 92. I personally review member data and adjust the plans. I don't hand-write every plan, and I'm not going to pretend I do. The Plus option adds a monthly video note from me, which is a video note, not a live call.
No. My opinions are strongly biased and they're N=1. The app gives general information and training guidance, not diagnosis or treatment. Please talk to a qualified health professional before changing your health or training, especially if you have an injury or a medical condition.
Setup includes a health screening questionnaire (the PAR-Q). If you mention pregnancy, dizziness or a new pain, the app asks what's going on, recommends you see a physio or doctor, and flags it for me to review. With sore joints or arthritis, my approach keeps loads moderate and avoids near-max efforts. The app can't replace a health professional.
Most training and food apps give you a place to log things. The Bull app is built around one coach's way of doing it: posture-first training, 40/30/30 macros in grams, and weekly advice based on what you log. It's new, so it won't have every bell and whistle that older apps have added over the years. Pick it for the approach, not the feature count.
Your daily calories are set from details like your weight, height, activity level and your goal, and rounded to the nearest 10. Fat-loss targets have safety limits: no more than about 2 lb (0.9 kg) a week, a deficit of no more than about 25% of maintenance, and a floor of about 1,200 calories a day for women or 1,500 for men. For muscle gain, the app adds about 200 calories a day. Then 40% of those calories go to protein, and the rest is split roughly 30% carbs and 30% fat, shown to you in grams. For example, 1,600 calories works out to about 160 g protein, 120 g carbs and 53 g fat. Protein and carbs are about 4 calories per gram and fat is about 9.
No. It's a starting estimate, and it gets adjusted from your results, not from one weigh-in. If progress stalls, my approach is to cycle the same weekly totals (more carbs on training days, fewer on rest days) rather than slash calories. The app is a coach's estimate, not a lab test. I also review each member's targets before they see them, so your figure in the app can differ slightly from the blog calculator after my review.
The plan is that you snap a photo of your meal, the app estimates protein, carbs and fat, and you confirm or edit the numbers before they count. You then see what's left for the day and get a couple of food ideas to close the gap. Photo estimates are coaching-accurate, not lab-accurate, so you can always edit them or add food by hand. This is the plan, not a finished feature list.
Each session shows your exercises, sets and reps, and you log the weights and reps you actually did. The plan is built around the days per week you can train and the equipment you have, whether that's a gym, a home gym or just your living room. When you hit your rep range, it suggests going heavier next week, and when you miss, it suggests going lighter. This is the plan, not a finished feature list.
At the end of each week you add a short reflection. The advice is based on your logged food, your logged workouts and that reflection: how well you hit your macros, what to improve, and how to adjust training. It's written in a plain, normal coach tone. I will confirm before launch how much of it I read personally.
I'm posture-first, so the plan is to ask for full-body photos (front, side and back) when you start. They help decide what to strengthen and what to stretch. For example, rounded shoulders usually mean more back work and opening up the chest and lats. The photos are a coaching record, not a medical scan, and the exact photo schedule gets confirmed before launch.
I expect it to start as a web app you open on your phone. Early testers are helping me find the hiccups on different phones and devices, and that's why Founding Members get a founder price. Expect a few glitches, I'll fix them, and I appreciate your patience. I'll be upfront about supported devices before you pay for anything.
Not that I can promise yet. You'll type in your weigh-ins and measurements at first. If a device connection matters to you, ask me before you join. What's included gets confirmed before launch.
This site runs no analytics and no ad trackers, and the site's privacy page says I don't sell or rent your data. The app's own privacy policy gets published before launch. I will confirm there what's stored, where it's stored and which providers process it.
The Bull app is not a social feed, so there's nothing to post to and nobody to follow. The plan is that your photos and logs are private to you and me. I will confirm before launch whether anyone else could ever see them.
The Bull